Here’s How to Secure Your Brand with Trademark Strategy That Works

In a market where trends fade and competitors multiply, your brand is your constant—your identity, your reputation, and your edge. Whether you’re a founder building from the ground up or scaling a thriving company, protecting your brand isn’t just smart business—it’s essential. At Potts Legal, we help serious business owners like you secure and safeguard what you’ve…

You Secured Your Trademark, Now Protect It: Essential Steps for Long-Term Brand Security

Congratulations on securing your USPTO trademark registration! This is a significant milestone—your brand now benefits from federal protection, giving you exclusive rights to its use. But securing a trademark is just the first step in safeguarding your business identity. To ensure your trademark remains valuable and legally enforceable, you must actively maintain its registration and…